





EE asked us to create an in-store experience for customers in their 5 flagship stores over the Christmas season. So we designed and built 'The Wishlist Workshop', a simple competition set inside a giant video game. Customers used a wheel to catch as many falling gifts as they could in 60 seconds. The more gifts they caught, the better the prize selection. They could then add their choice of prizes to their Christmas Wishlist for a chance to win.